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Smishing is the fraudulent practice of sending text messages pretending to be from reputable companies to suck individuals in to reveal personal information, such as passwords or credit card numbers.
Criminals are taking advantage of the high usage of the smart phones and are aware that people spend most of the time on such phone, increasing the likelihood of reaching more audience. In most cases people are always on the move, creating an opportunity to pay less attention to the Smishing SMS content, leading most people falling victim of Smishing.